He joined BT in April 1999 as multimedia and internet director, then as country manager for BT’s Spanish, Portuguese and Latin American operations. In 2007, he became president of BT in Europe, Middle East, Africa and Latin America. He ran BT’s Global Telecom Markets unit, managing business with carriers and operators outside the UK. He also created BT Advise. Prior to BT, Luis worked at Ericsson and IBM. In 1987 he joined Grupo Santander, where he worked in several management positions in IT, before going on to become director of Electronic Banking at Banesto. Luis has a telecommunications engineering degree from UPM, Madrid, and continued his education at ESADE, IMD and Tuck University.
